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Writer's pictureKristen Hess

Food Styling for Birds Eye Healthy Eating TV Segment on CBS with Jennette McCurdy!

Birds Eye Veggie Mission on CBS The Couch with Jennette McCurdy

Birds Eye Veggie Mission on CBS The Couch with Jennette McCurdy


Last week I got a really fun, unique food styling assignment for Birds Eye Vegetables for a TV segment featuring brand ambassador Jennette McCurdy (Nickelodeon I AM CARLY and Sam & Cat star) on CBS morning show The Couch. Jennette McCurdy talked about her new role in a healthy eating initiative for Birds Eye Vegetables for a multi-week challenge for families to seize the fun and ‘Rewrite the Dinnertime Rules’ leading up Nickelodeon’s 10th annual Worldwide Day of Play this fall.

I was asked to create three veggie portraits of Jennette and The Couch hosts Carolina Bermudez and John Elliot using Birds Eye Vegetables to feature on the show. I picked up a few packages of frozen carrots, peas, green beans and corn and had a fun evening drawing faces and glueing veggies on white plates to create the portraits. Not as easy at it looks! Here’s a few photos of them along with some photos and videos from the TV Segment. Read on to find out Jennette’s Dinnertime Rules for eating healthier by incorporating fresh veggies into your kids meals!

Food Styling for Birds Eye and Jennette McCurdy segment on CBS The Couch

Food Styling for Birds Eye and Jennette McCurdy segment on CBS The Couch


Veggie Portraits for Birds Eye & Jennette McCurdy CBS TV Segment

Veggie Portraits for Birds Eye & Jennette McCurdy CBS TV Segment


On set with Jennette McCurdy on CBS The Couch

On set with Jennette McCurdy on CBS The Couch


McCurdy and Birds Eye have some suggestions for getting started ‘Rewriting the Dinnertime Rules.’

Rule #1: Role Reversal. Kids pick the menu and the veggies, help shop for the groceries and are in charge (with a little help from mom and dad) in the kitchen. Plus, they get to pick the theme and dress and decorate accordingly, whether it’s hitting the “beach,” bringing out your family’s wild side in the “jungle” or cheering on your favorite sports team.

Rule #2: Play with Your Birds Eye Veggies! You can use your veggies to make smiley faces or create colorful rainbows on your plate. You can even give your broccoli a mohawk haircut (really!) – just have fun!

Rule #3: Celebrate Every Bite. It can take up to 12 times for a kid to try a new type of veggie, or any new food before he or she begins liking it (http://www.choosemyplate.gov). So, keep it up! And while you’re at it, give yourself a high five for every bite your kid takes.

Rule #4: Be a Veggie Explorer. There are all sorts of cool and surprising ways to serve veggies. Like smoothies (mixed veggies with yogurt, OJ and honey), popsicles (carrots and OJ) and salad dressings (carrot ginger). You AND your kids will be amazed at all the cool ways you can eat your veggies.

For easy advice on getting kids to eat their veggies, more dinner “rules” and recipe ideas created for and tested by kids, visit www.BirdsEye.com.

Enter to win a trip to Nickelodeon’s Worldwide Day of Play on September 21st in New York City!


The Couch on CBS Birds Eye Jennette McCurdy Video

CLICK HERE to watch the video from the TV Segment on CBS The Couch

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